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If you're a small business owner, you may have recently received an email from Google informing you that your business profile website will be discontinued. This news may come as a shock, especially if you've invested time and resources into creating and maintaining your business profile website. But fear not, this change is not the end of the world. In fact, it may even be a positive change for your business. In this article, we'll explore what this change means for small businesses and how you can adapt to ensure your online presence remains strong.
Google Maps has become the go-to platform for users to find local businesses. With its detailed maps, reviews, and business information, it's no surprise that Google Maps has become the preferred choice for users looking for local businesses. As a result, Google has decided to focus its efforts on improving and expanding Google Maps, rather than maintaining separate business profile websites.
By consolidating business information onto one platform, Google is simplifying the user experience. Users will no longer have to navigate between a business profile website and Google Maps to find the information they need. This change will also make it easier for businesses to manage their online presence, as they will only need to update their information in one place.
If you currently have a business profile website, it will be discontinued on March 1st, 2024. This means that your website will no longer be accessible to users and any links to your website will no longer work. However, your business information will still be available on Google Maps.
Just because your business profile website is being discontinued, doesn't mean you can't have a website at all. In fact, Google is encouraging businesses to create a new website.
While it may seem like losing your business profile website will make your business invisible, it's important to remember that your business information will still be available on Google Maps. In fact.
It goes without saying however that with a new website, your online presence will be even be stronger than before.
As mentioned earlier, Google are encouraging businesses to still have a website feature as Google Maps doesn't impact search engine result pages (SERPs).
Our partner WebHero are offering a 20% discount on there premium website package due to the recent announcement from Google - this is a great option for small businesses who may not have the significant financial resources to create and maintain a website.
If you want a more customised and professional website, you may want to consider investing in web design and SEO services. A well-designed website that is optimised for search engines can greatly improve your online presence and attract more customers. WebHero has experience with local SEO to ensure your website is optimised for local searches.
With the discontinuation of business profile websites, local SEO will become even more important for small businesses. Make sure your Google My Business listing is up to date and optimised with relevant keywords and accurate information. Encourage customers to leave reviews on your Google My Business listing, as this can greatly impact your local search ranking.
While Google Maps may be the go-to platform for local business searches, it's not the only one. Make sure your business is listed on other online platforms such as Yelp, Facebook, and TripAdvisor. This will not only increase your online presence but also make it easier for potential customers to find your business.
While the discontinuation of business profile websites may seem like a setback for small businesses, it's important to remember that this change is ultimately for the better. By consolidating business information onto one platform, Google is simplifying the user experience and making it easier for businesses to manage their online presence. By adapting to this change and utilising other online platforms, small businesses can continue to thrive and attract new customers.
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